Battle Tested™ by EDGE™
The book gives an athlete a framework.This gives a program the infrastructure.
Moving from individual athletes reading a book to a structured, assessable culture-building process. The goal is programs that don't just talk about character, but measure it, develop it, and hold it consistently over time.
The tools
What programs use
SALA™
The Student-Athlete Leadership Assessment™ measures ten leadership roles and twenty character skills, then generates a development roadmap for each athlete. Readers of the book get a discount code inside it.
AthleteDISC and CoachDISC
A shared language for communication style and leadership across the coach-athlete relationship, designed to reduce friction and build trust.
Program coaching
Leadership coaching and program infrastructure for departments ready to operationalize character development at scale.
Companion resources
Built to be used the week you get them
Each one comes straight out of the book. Reach out and Dan will get you the right one for your team.
The Becoming Uncommon Guided Field Journal
A 160-page companion built around a full competitive year, so the reflection work in the book has somewhere to live.
The Uncommon Team Study Guide
Nine sessions across an eighteen-week season. One chapter per session, athlete-led.
Team Culture Starter Kit
Build it by design, or watch it happen by default. Norms, standards, and what gets tolerated.
The Sideline Conversation Guide
What to say in the car ride home. A posture and specific words for the hardest conversations.
The Uncommon Player Card
E+R=O, SAW, and GROW on one page. Screenshot it. Keep it where you will see it.
The 5-Step Standout System
How high school athletes build the leadership reputation college coaches are looking for.
Earn the Offer
Seven things Uncommon Student-Athletes do to get a scholarship offer. A free companion.
The Athletic Director's Guide
Seven questions to ask before you buy any leadership program, plus the Readiness Scorecard.
E+R=O comes from Jack Canfield, and was developed for sport by Tim and Brian Kight. GROW is credited to Nate Trosky.
For athletic directors
Are you developing leaders, or simply hoping they emerge?
Most departments have never been asked that directly. The Athletic Director's Guide is a decision instrument built to answer it, and it works on any provider you are evaluating, including this one.
See the seven questions