Dan Freschi · CG Sports Publishing
This book isn't about participation.It's about transformation.
Too many athletes settle for being common. They show up, put in effort, maybe win a few games. But their impact fades. Becoming Uncommon is the Student-Athlete's guide to leading with character, courage, and consistency, in sport and long after it.
Nine chapters. Eleven appendices. Built for high school and college Student-Athletes, and the coaches and parents around them.
The choice this book asks for
Every athlete picks one of two paths
The common path
- Show up and do what is required
- Wait for a title before leading
- Let the season decide who you become
- Avoid the risk, stay comfortable
- Leave little behind when it ends
The Uncommon path
- Hold the standard nobody is requiring
- Lead where you stand, with or without a patch
- Own the response, whatever the event
- Choose growth when others choose comfort
- Leave a mark that outlasts the scoreboard
Six character skills, developed chapter by chapter
Not abstract virtues. Trainable skills.
Inside the book
Four things every Student-Athlete leaves with
A mental game
Composure under pressure, focus and visualization habits, and a way to process failure that does not become a season.
Character skills
Twenty character skills and ten leadership roles, defined, illustrated through athlete stories, and given development pathways.
Named frameworks
The 3Ds of Leadership, SAW, GROW, and E+R=O give athletes specific tools for the locker room, the field, and the classroom.
A plan for what's next
Athletic identity, identity foreclosure, and the transition out of sport, handled with the same intentionality as the game.
Who it's for
One book. Four readers.
Coaches & captains
Run it as a nine-session team study across an eighteen-week season.
See the Study GuideGo from reading to measuring
This book helps you think.
SALA™ helps you measure.
The Student-Athlete Leadership Assessment™ measures the ten leadership roles and twenty character skills developed throughout the book, then turns the result into a development roadmap.
inside the book
Insight creates awareness
Awareness creates growth. Growth creates impact. That sequence is the whole argument of the book, and the assessment is where it starts for most athletes.
- 10 leadership roles
- 20 character skills
- 1 personal development roadmap
Direct from the author
Signed copies
Every copy can be signed at no extra cost. Once the book is live on October 6, buy your copy and send Dan a note with your name and how you'd like it inscribed.
Request a signatureLaunch list
Be there on launch day
Release news, early excerpts, and word the moment new resources go live. No more than one email a week.
About the author
Dan Freschi
Founder and President of EDGE Business Management Consulting, LLC, creator of Battle Tested™ by EDGE™, and designer of the Student-Athlete Leadership Assessment™. He has coached for over a decade and works directly with athletes and coaches on leadership and character development.
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Becoming Uncommon is a choice.
Are you ready?
Read it, do the work, and hold the standard nobody is requiring.
Coming October 6